Top 5 Beauty Retail Apps on Android in Ukraine Q1 2022

Throughout the first quarter of 2022, several beauty retail applications stood out in Ukraine's Android market. Here’s an overview of the performance trends for the top 5 beauty retail apps, based on data from Sensor Tower.

EVA — гіпермаркет краси from ТОВ РУШ saw a notable fluctuation in its weekly downloads. Starting at around 8K downloads in late December, the app peaked mid-January with approximately 16.8K downloads. However, this was followed by a decline, ending the quarter with about 2.7K downloads in the last week of March. The active users trend mirrored this pattern, starting with 55.6K users and peaking at 74.9K in mid-February, before dropping to roughly 48.1K by the end of March.

Watsons Україна experienced stable downloads in the early weeks of Q1 2022, maintaining figures around 2K to 2.5K. A noticeable drop occurred towards the end of February, with downloads falling to 733. The app saw a slight recovery in March, ending the quarter with 1.2K downloads.

Makeup Lab started Q1 2022 with around 1.7K downloads and saw a peak of just over 2K in mid-January. However, the app faced a gradual decline in downloads, dropping to approximately 800 by the end of March.

Notino: perfumes and cosmetics had a consistent download rate, starting the quarter at 1.1K and peaking at 1.8K in mid-January. The downloads saw a gradual decline towards the end of the quarter, finishing with 757 in the last week of March. The active user base showed a slight decrease from 5.6K at the start of the quarter to around 5.5K by the end of March, despite minor fluctuations throughout the period.

Lastly, Золотое Яблоко: косметика maintained a consistent download trend, starting at 909 and peaking at 1.8K in late February. The app ended the quarter with approximately 704 downloads. Its active user count showed a slight decline from 3.8K in late December to 3.8K by the end of March, with a peak of nearly 5K users in late February.

For more detailed insights and comprehensive data on app performance, visit Sensor Tower.